Peec AI vs Profound for Agencies and Brands Compared by Price

Both tools measure whether ChatGPT, Google AI Overviews and other engines mention a brand. They bill very differently, and for an agency the billing unit decides the margin on every client retainer.

Peec AI figures come from its agency pricing page and Profound figures from its pricing page, both checked in 2026. Euro prices on Peec AI are not dollar conversions, so confirm the currency your invoice will show.

Take a hypothetical agency with eight clients, each tracked on about 40 prompts, so roughly 320 prompts in total. On Peec AI that sits inside the Scale plan at 675 euros a month, because Growth stops at 277 prompts. On Profound the same agency pays the $99 base fee plus eight client workspaces at $399, which is $3,291 a month, or about $39,500 a year.

Drop to three clients with 40 prompts each and the picture changes. Peec AI Growth at 425 euros a month covers 120 prompts with room to spare, while Profound costs $99 plus three workspaces, or $1,296 a month. The per workspace fee makes Profound expensive for agencies with many small clients, and more reasonable when a few clients each pay a large retainer and expect enterprise reporting.

Ask Profound what each workspace includes in prompts and engines before you quote a client, because the allowance per workspace is what you are really buying.

Choose Peec AI when your clients are mid-market, your retainers are a few thousand dollars, and you need one predictable line item. The unlimited seats and credit model let a whole team log in without per user fees, and a single plan covers a growing client list until you hit the credit ceiling.

Choose Profound when a client demands the deepest enterprise tracking, security review and contract terms, and the retainer can absorb $399 a month for that client alone. Many agencies run Peec AI for most accounts and keep Profound for one or two large brands.

For more detail on each price list, read the Peec pricing breakdown and the Profound pricing guide.

Before you put either price in a client proposal, get five answers in writing. First, what the prompt allowance is per client, not just per account. Second, which AI engines are included, since extra models are billed as add-ons on Peec AI and can change the total. Third, whether data can be exported or shared with the client through a dashboard link, because clients expect a report they can open themselves. Fourth, the contract term and whether you can cancel monthly. Fifth, what happens when a client leaves and you need to remove the workspace.

Agencies that skip these questions usually discover the gap at the first renewal, when a new client pushes the account past a prompt ceiling and the monthly price jumps a tier. Build a buffer of about 20 percent over your current prompt count so a new client does not force an upgrade mid-quarter.

A tracker tells you that a client page stopped appearing in AI answers or lost its Google ranking. It does not rewrite that page. Agencies end up with a report full of red numbers and a content team that has to decide which of 600 articles to fix first.

Reoptimize reads the pages a client already published, ranks the ones losing clicks or citations, and produces the specific fix for each. Reoptimize Pro costs $89 a month, so it adds one small line to the stack and gives the account manager something concrete to ship after every tracking report. See how that works on the content refresh tool page, or review the options on content optimization for agencies.

• Count clients. Under five clients on mid-market budgets points to Peec AI Growth. Many small clients points to Peec AI Scale.
• Check the retainer. If a client pays under $1,500 a month, a $399 workspace is hard to justify.
• Ask about prompts per workspace. Get it in writing from Profound.
• Plan the fix work. Budget for the content time or tool that acts on the tracking data, otherwise the report becomes a monthly bad news email.