RE: Refresh at agency scale

Content Optimization for Agencies

Content optimization for agencies means proving movement on content the client already paid for. Reoptimize audits each client's existing library, ranks every page by traffic at stake, and produces client-ready refresh plans your writers execute and your account managers present, across every account from one workspace.

01

The retainer math of refreshes

New content takes months to prove itself, which is uncomfortable when retainers renew quarterly. Refreshes move faster because the URLs already have history, and they generate an artifact clients understand instantly: this page was slipping, we fixed these six things, here is the trend. For a Head of Content or an agency owner, the portfolio view answers the only question that matters at renewal: where did the hours go, and what did they recover? A worked example of the math lives on our recover lost SEO traffic page.

02

Built for multi-client operations

  • Client workspaces. Separate libraries, queues, and reports per client; 5,000 monitored pages across up to 15 seats on the Agency plan.
  • Prioritized queues per account. Every client's library sorted by estimated traffic at stake, so monthly retainer hours land where they recover most.
  • Exportable rewrite briefs. Every plan exports as a brief your writers or the client's in-house team executes; findings read as before and after, not jargon.
  • Client-ready reports. Score changes and completed fixes per page, formatted to drop into a monthly deck.
  • Roles. Freelancers see only the assignments they are given, not the client list.
03

Where agencies start

The first week is always the same: import each client's sitemap, let the decay checker find the pages worth touching, and take the top ten into refresh plans. One recovered money page usually funds the tool for the quarter; pricing for the Agency tier is on the pricing page, and Enterprise adds SSO, audit logs, and invoicing for larger shops.

Frequently asked questions

Can I white-label the reports for clients?

Agency-plan reports are clean, client-presentable exports with your workspace name on them, built to drop into your own deck or letterhead.

How many clients fit on the Agency plan?

The Agency plan covers 5,000 monitored pages across unlimited client workspaces and 15 seats. Most agencies run 10 to 25 active clients at that size; Enterprise removes the caps.

Do my writers need SEO training to execute the plans?

No. Every finding is written as a concrete edit with a before and after example. If a writer can follow a brief, they can execute a Reoptimize plan.

Put it to work

Check one of your own pages

Paste a URL and a target keyword into the analyzer and watch the markup pass land: score, gaps, and the fixes that matter first.

Analyze a page