Reoptimize
Solutions
Frase Alternative for Auditing and Refreshing Content You Already Published
People shop for a Frase alternative for two reasons: Frase is metered by how many articles you optimize each month, and it is built to research, brief, and draft content you have not written yet. Reoptimize does a different job. It audits the pages you already published, diffs each one against what currently ranks, and hands back a prioritized rewrite plan. Not a writing assistant, a maintenance tool, with flat pricing you can read before you sign up.
Read-only. No CMS access. Plans from $49/mo.
Analyze a page you already published
Read-only. No CMS access needed.
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fixes, prioritized
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Last updated July 2026
Honest comparison
| Frase | Reoptimize | |
|---|---|---|
| Core job | Research a keyword, build a brief, and draft a new article in one place | Audit and refresh pages that are already live |
| Pricing (July 2026) | Starter $49/mo ($39 annual), Professional $129/mo ($103 annual), Scale $299/mo ($239 annual), Enterprise by quote. Metered by AI-optimized articles per month. | $49, $149, and $399 per month, plus Enterprise. Not metered per article. |
| Decay detection | Added a site audit module and AI-visibility prompts; the product still centers on drafting new content | Core feature: every page ranked by estimated traffic at stake, across the whole library |
| Output | An optimized draft plus a term-coverage score to write against | A per-page work order: title, subtopics, headings, internal links, schema, freshness |
| Onboarding | Self-serve, 7-day trial | Self-serve, paste a URL |
| Where it clearly wins | Fastest path from SERP research to a finished first draft, and the value pick if your bottleneck is producing new articles | Maintaining a library you already own, at flat pricing that does not rise with how many pages you fix |
The last row is the whole decision. If your problem is "we cannot get enough articles written," Frase is a good, affordable answer and this page will not pretend otherwise. If your problem is "we have 300 published pages and traffic is sliding," you want a tool built for the pages that already exist.
Why article-metered pricing matters for maintenance
Frase counts AI-optimized articles per month, which fits its job perfectly: you are producing a countable number of new pieces. Maintenance does not work that way. A decay sweep might touch 5 pages one month and 80 the next, depending on what the audit surfaces, and you do not want the tool that finds the problem to also charge you by the size of the problem it found. Reoptimize prices flat by tier so the incentive is to refresh everything worth refreshing, not to ration.
Frase has genuinely broadened lately, adding a site audit and AI-visibility prompts, so the line between the two products is less sharp than it was a year ago. The distinction that still holds: Frase optimizes the article in front of you, and Reoptimize watches the whole library for the pages quietly losing traffic while nobody is looking at them. Prices are on the pricing page and start at $49 per month.
The job Reoptimize is built for
Point it at a URL and a target keyword. It fetches what currently ranks, diffs your page against that set, and writes the gaps out as fixes: the title struck through and rewritten, the subtopics the ranking pages cover and you skip, the heading order that answers the query first, the internal links to add and from which posts, the schema the page qualifies for, and the facts that date it. Run it across a sitemap and the content decay checker sorts every page by how much traffic is recoverable, so your refresh time lands where the money is.
Everything is read-only. You paste URLs or import a sitemap; there is no CMS plugin and nothing is published on your behalf. The output is a plan a human approves and executes. See what a refresh plan contains, or run the analyzer at the top of this page on one of your own pages.
Other alternatives worth knowing
If you want a real-time writing workflow rather than Frase specifically, Surfer SEO (Essential around $99 per month) is the best-known one, and we compare honestly on our Surfer SEO alternative page. If editors and freelancers need clean grading, Clearscope starts at $129 per month with unlimited seats. For topic research and content strategy, MarketMuse is the deep option, now quote-only since its Siteimprove acquisition. A full table of all of them, including where each beats us, is on content optimization tools compared.
Reoptimize belongs in the stack when the bottleneck is the library you already own, not the next article in the queue.
Frequently asked questions
How much does Frase cost?
As of July 2026, Frase runs Starter at $49 per month ($39 on annual billing), Professional at $129 ($103 annual), Scale at $299 ($239 annual), and Enterprise by quote. Plans are metered by the number of AI-optimized articles per month, with add-ons if you exceed the limit. A 7-day trial is available.
What is the best Frase alternative?
It depends on the job. For research, briefs, and drafting new content, Surfer and Clearscope are the usual swaps. For auditing and refreshing pages you already published, that is a different discipline, and it is what Reoptimize is built for: flat pricing from $49 per month and decay detection across the whole library rather than per-article metering.
Is Reoptimize cheaper than Frase?
Entry prices match at $49 per month, but the models differ. Frase meters by articles optimized per month; Reoptimize is flat per tier and does not charge more when a decay sweep turns up more pages to fix. For steady maintenance across a large library, flat pricing is usually the cheaper shape. For producing a fixed number of new articles, Frase is competitive.
Can Frase audit existing content?
Frase has added a site audit module and AI-visibility prompts, so it can surface some issues on live pages. Its center of gravity is still drafting new content. Reoptimize is narrower on purpose: existing pages only, every page diffed against the live SERP for its keyword and ranked by recoverable traffic, with the output a page-by-page rewrite plan.
Put it to work
Check one of your own pages
Paste a URL and a target keyword into the analyzer and watch the markup pass land: score, gaps, and the fixes that matter first.