Reoptimize
Solutions
MarketMuse Alternative for Refreshing Content You Already Published
Teams look for a MarketMuse alternative for two reasons: MarketMuse no longer publishes prices (Siteimprove completed its acquisition of MarketMuse on October 31, 2024, and the plans moved behind a demo request), and its center of gravity is topic research and briefs for content you are about to write. Reoptimize does the opposite job: it audits the pages you already published and hands back a prioritized refresh plan, with prices on the pricing page.
Read-only. No CMS access. Plans from $49/mo.
Analyze a page you already published
Read-only. No CMS access needed.
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fixes, prioritized
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Last updated July 2026
Honest comparison
| MarketMuse (Siteimprove) | Reoptimize | |
|---|---|---|
| Core job | Topic modeling, content inventory, briefs for new content | Auditing and refreshing pages that are already live |
| Pricing | Not published since the Siteimprove acquisition. Free tier plus Optimize, Research, and Strategy tiers quoted via a demo. Historically the paid entry point sat near $99 to $149 per month. | Published: $49, $149, and $399 per month, plus Enterprise |
| Decay detection | Inventory and content audits are available, weighted toward higher tiers | Core feature: every page ranked by estimated traffic at stake |
| Output | Topic models, content briefs, scores | A prioritized rewrite plan per page: title, subtopics, headings, links, schema, freshness |
| Onboarding | Sales-led, demo first | Self-serve, paste a URL |
| Where it clearly wins | Depth of topic research, planning a content strategy from scratch, and the wider Siteimprove suite (accessibility, QA, analytics) if you need those | Maintaining a library you already own, at a price you can see before you talk to anyone |
That last row matters. If your problem is "we need a content strategy and briefs for 200 articles we have not written," MarketMuse is a serious tool and this page is not going to tell you otherwise. If your problem is "we have 400 published pages and traffic is sliding," you want the maintenance tool.
What changed after the Siteimprove acquisition
Siteimprove announced the deal in October 2024 and completed it on October 31, 2024. MarketMuse continues to operate, now positioned inside Siteimprove's broader platform, and its capabilities are also sold bundled with Siteimprove packages. The practical effect for a buyer is procurement shape: public self-serve pricing gave way to quotes, which is fine for an enterprise with a purchasing process and awkward for a five-person content team that wants to start on Tuesday.
If you are that five-person team, the question worth asking is not which tool has more features. It is which tool does the job you are actually stuck on. Ours is narrow on purpose: pages with history that stopped performing. Prices are on the pricing page and start at $49 per month.
The job Reoptimize is built for
Point it at a URL and a target keyword and it fetches what currently ranks, diffs your page against that set, and writes the differences out as fixes: the title struck through and rewritten, the subtopics the ranking pages cover and you skip, the heading order that answers the query first, the internal links you should add and from which posts, the schema the page qualifies for, and the facts that date it. Run it on a whole sitemap and the content decay checker sorts every page by how much traffic is recoverable, so your monthly refresh quota lands where the money is.
Everything is read-only. You paste URLs or import a sitemap; there is no CMS plugin, no tracking script, and nothing is published on your behalf. The output is a plan a human approves. See what a refresh plan contains or run the analyzer at the top of this page on one of your own pages.
Other alternatives worth knowing
Being useful beats being self-serving, so: if you want a brief-and-write editor at a low price, Frase (around $45 per month) is the value pick. If you want the polished grading workflow that writers like, Clearscope starts at $129 per month with unlimited seats. If your growth engine is net-new publishing volume, Surfer SEO (Essential around $99 per month, less on annual billing) is the obvious tool and we compare honestly on our Surfer SEO alternative page. A fuller table of all of them, including where each one beats us, is on content optimization tools compared.
Reoptimize belongs in the stack when the bottleneck is the library, not the pipeline.
Frequently asked questions
How much does MarketMuse cost?
MarketMuse no longer lists prices publicly. Since the Siteimprove acquisition completed on October 31, 2024, the Optimize, Research, and Strategy tiers are quoted through a demo request, and MarketMuse capability is also sold bundled with Siteimprove packages. Historically the paid entry point sat near $99 to $149 per month. Verify current pricing with their sales team.
Is MarketMuse still available after the Siteimprove acquisition?
Yes. Siteimprove completed the acquisition on October 31, 2024, and MarketMuse continues to operate as part of the Siteimprove platform, including bundled packages. What changed for buyers is the buying process: quotes and demos rather than public self-serve pricing.
What is the best MarketMuse alternative?
It depends on the job. For briefs and topic research on new content, Frase and Surfer are the common swaps. For auditing and refreshing content you already published, that is what Reoptimize is built for, with published pricing from $49 per month and decay detection across the whole library.
Does MarketMuse do content audits of existing pages?
It offers inventory and audit capability, weighted toward its higher tiers, alongside its topic research and brief workflow. Reoptimize is narrower: existing pages only, every page diffed against the live SERP for its keyword and ranked by traffic at stake.
Put it to work
Check one of your own pages
Paste a URL and a target keyword into the analyzer and watch the markup pass land: score, gaps, and the fixes that matter first.