MarketMuse Pricing: MarketMuse Cost, Plans, and Alternatives

The table combines two sources: plan limits exactly as MarketMuse publishes them on its own pricing page, and the last list prices published for each tier, which directories such as Capterra still carry. MarketMuse itself no longer prints a number, so read the price column as "what this tier used to list at", not as a quote.

Three details in that table change what you will actually pay. First, Optimize was listed at $99 "per feature", so the entry price may cover one module rather than the whole product; ask exactly what the quote includes. Second, the Free plan has no site inventory, no tracked topics, and no briefs, which makes it a research sampler rather than a working plan. Third, only Optimize lists a site inventory at all (one), and the higher tiers are where MarketMuse puts its inventory and strategy depth, so a team that wants to audit a real library is usually shopping at Research or above.

Siteimprove acquired MarketMuse in late 2024. MarketMuse still operates, now as part of the Siteimprove platform, and its capabilities are also sold inside broader Siteimprove packages that cover accessibility, quality assurance, and analytics. Public self-serve pricing gave way to a demo-first sales process, which is the normal shape for software that is sold into procurement departments.

For a buyer, that has practical consequences. You cannot compare MarketMuse to another tool on price without booking a call. Sales-led software is commonly sold on annual terms, so ask early whether monthly billing exists and what the renewal terms are. And because MarketMuse can be bundled, the quote you receive may include Siteimprove modules you did not ask for, or may be discounted because of them. Neither is bad. It just means the number on a directory listing is a starting point for the conversation, not the answer.

We covered what else changed after the deal, and how the product compares feature by feature, on our MarketMuse alternative page.

Plan limits matter more than sticker price, so here is a worked example using the last listed prices. A three-person content team owns a 400-page blog, tracks around 500 topics, and wants to refresh about 30 declining pages a month.

• Optimize ($99 per month, 1 user): ruled out. It covers one user and 100 tracked topics, and five briefs a month would handle a sixth of the refresh queue.
• Research ($249 per month, about $2,988 a year): covers the three users and 1,000 tracked topics, but includes 10 briefs a month. Twenty of the 30 monthly refreshes would go out without one.
• Strategy ($499 per month, about $5,988 a year): five users, 10,000 tracked topics, and 20 briefs a month. Closer, still short of 30.

The honest reading: MarketMuse is priced for research and planning depth, and its brief allowance is sized for teams producing a steady number of carefully planned articles. If most of your monthly work is maintenance on pages that already exist, you end up paying for topic modeling capacity to get at a small number of briefs. That mismatch, not the price itself, is the reason teams in that position look elsewhere.

MarketMuse is worth the price when your problem is planning: building topical authority from scratch, deciding what a large editorial program should publish next, and handing writers deep briefs. It is harder to justify when your problem is maintaining pages you already published, because the plan limits that matter for maintenance, briefs per month and users, are the ones that stay small until the top tier.

Two questions settle it quickly. Does your team currently commission more new articles than it refreshes? If yes, MarketMuse, or a writing tool like Clearscope or Surfer, fits the work. Is organic traffic flat or falling while the library keeps growing? Then the bottleneck is decay, and you want a tool whose unit of work is the existing page. Run the content decay checker on a sitemap before deciding, because the answer is usually visible within a day.

Entry tiers side by side, with the limit that matters most if you are working on content you already published. Prices are the vendors' public list prices; monthly-billing figures are shown where the vendor discounts annual plans.

Every tool above does something the others do not, and the cheapest row is not automatically the right one. Clearscope's unlimited users are generous for teams with freelancers, Surfer's editor is the standard for drafting, and Frase is the value pick for research plus writing. The full breakdown, including where each one beats us, is on best content optimization tools, with head-to-head pages for Clearscope, Surfer SEO, and Frase.

Reoptimize does one job: it keeps the pages you already published competitive. Import a sitemap and it monitors every page, ranks the declining ones by estimated traffic at stake, and turns each into a rewrite plan your writer can execute the same day. The plan covers the title and meta, the subtopics that ranking pages cover and yours skips, heading order, internal links to add and where from, the schema the page qualifies for, and the facts that date it.

Pricing is on the page, not behind a call. Starter is $49 per month billed yearly for 100 monitored pages and 20 rewrite plans. Pro is $149 per month for 1,000 pages, 150 rewrite plans, and 5 seats, which covers the example team above with room to spare. Agency is $399 per month for 5,000 pages across multiple sites. See every plan on the pricing page, or paste one of your own URLs into the analyzer at the top of this page to see the plan format before you sign up.

Reoptimize does not write briefs for net-new articles or model topics you have never covered. If that is the work in front of you, MarketMuse is a strong tool and worth the demo.