Field notes on
content maintenance
Long-form field notes on content decay, refresh workflows, and recovering the traffic your library already earned once.
Pages lose 10 to 40 percent of their organic traffic per year without maintenance. Here is what actually causes decay, how to spot it early, and the refresh process that reverses it.
Read the pieceThe complete 12-point checklist for refreshing an old post: intent, title, coverage, structure, links, schema, freshness, and the two mistakes that undo everything.
Read the pieceHubSpot coined historical optimization and roughly doubled monthly leads from old posts. The playbook, the math, and how to run it with a small team.
Read the pieceA cliff means one thing, a slope another. The 12 causes of organic traffic drops, ordered by how often they are actually guilty, with the 15-minute diagnosis for each.
Read the piecePut it to work
Paste a URL and a target keyword into the analyzer and watch the markup pass land: score, gaps, and the fixes that matter first.
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