Ahrefs Brand Radar Pricing, Plans and What a Year Costs

Ahrefs Brand Radar pricing starts at $50 a month for custom prompt tracking and $199 a month for the AI Visibility Index. Custom prompts are included at no extra charge on paid Ahrefs plans from Lite up, and the Index is billed monthly with an overage of $0.02 per check. Figures come from the Ahrefs Brand Radar page, checked in November 2026. Check the live Ahrefs Brand Radar page before you buy, because Ahrefs changes bundles often.

The useful question is not the sticker price. It is what a month of tracking buys you, and what you still have to pay for after the report shows you lost an answer.

How much does Ahrefs Brand Radar cost?

Brand Radar has two products with separate price tags. Custom Prompts tracks the questions you choose. The AI Visibility Index is a broader dataset of brand mentions across AI platforms.

Ahrefs lists these tiers on the product page. Prompt tracking updates daily. Claude uses 8 checks per update, so a tier covers fewer Claude prompts than the prompt count suggests. The page also shows an all-models option at $699 a month without spelling out what it covers, so ask Ahrefs sales before you plan around it.

Is Ahrefs Brand Radar included in an Ahrefs subscription?

Partly. Ahrefs says the free AI prompts are already included in every paid plan, from Lite up. That is a small allowance for seeing whether you appear at all. The $50 and above tiers are the paid add-on for tracking more prompts, and the Index is sold on top. So a team on an Ahrefs Standard plan who wants serious tracking pays the base subscription plus Brand Radar.

What does Ahrefs Brand Radar cost over a year?

Take a marketing lead at a 200-page SaaS site who wants to track 20 buyer questions across ChatGPT, Gemini, Perplexity and AI Overviews.

The overage math is simple: 1,000 checks past the 2,500 included cost $20. The Index is cheap to run over budget. The real cost is the Ahrefs plan underneath it, which you probably already pay if you use Ahrefs for backlinks.

How does Brand Radar compare with other AI visibility trackers?

All of these meter usage differently, so compare the entry price and what the entry plan actually tracks.

Brand Radar wins when you already live in Ahrefs and want AI mentions next to backlink and traffic data. It loses on price per prompt at the entry tier, where Otterly gives you three times the prompts for less. If you are comparing several, our Otterly alternative page lays out the per-prompt math.

What Brand Radar does not do

Brand Radar tells you which AI answers mention you and which do not. It does not rewrite the page that stopped being cited. That work is editorial: a direct answer near the top, current numbers, a comparison table, the missing question, internal links. Teams usually discover this after the first monthly report, when the gap list is long and nobody owns the fixes.

Reoptimize covers the second half. It reads Search Console, ranks your declining pages by the traffic at stake, and writes a rewrite plan for each one. Pro monitors 1,000 pages for $89 a month billed yearly. Put a tracker at $199 next to it and the full loop costs about $288 a month. Start with the content refresh tool and run it on your ten biggest decliners. For the budget for AI tracking alone, see how the tools above stack up before you commit to a yearly term.

How many checks do you really need?

The tier tables hide a pattern. Lite gives 150 checks for 5 prompts, Standard 300 for 10, Advanced 600 for 20. That is 30 checks per prompt a month, or one a day, so each tier tracks every prompt once daily on a single platform. Add a second platform and the budget halves, and Claude at 8 checks per update eats it much faster.

Worked example. You track 10 buyer questions on three platforms, updated daily. That is 10 x 3 x 30 = 900 checks, more than Advanced covers. The same 900 checks sit well inside the 2,500 a month the Index includes, which is why $199 can be cheaper per check than a $50 tier once you track more than a few prompts on more than one engine. Count your prompts and platforms first, then pick the product.

Questions to ask before you buy

• Do the prompts I track fit the tier once I multiply by platforms?
• Is the Index billed on top of my Ahrefs plan or bundled?
• Do I need Claude, and can I afford 8 checks per update?
• Who owns the rewrite of each page the report flags, and what does it cost?

Is Ahrefs Brand Radar worth it?

It is worth it if you already pay for Ahrefs, you need AI mention data next to your SEO data, and someone will act on the findings. It is not worth it as a standalone tracker if you only need a handful of prompts, because cheaper tools cover that. Before you buy, ask three things: how many of your buyer questions fit the prompt count, whether you need Claude (which uses 8 checks per update), and who will rewrite the pages the report flags.