Scrunch AI Pricing and Scrunch Plans for Brands and Agencies

Scrunch AI pricing starts at $300 a month for Starter or $250 a month billed annually. Growth costs $500 monthly or $417 a month billed annually, and Enterprise has custom pricing. The annual subscription totals are $3,000 for Starter and $5,004 for Growth. These USD figures reflect Scrunch's pricing page checked in October 2026.

Scrunch measures how brands appear in AI answers across tracked prompts, with personas and page audits to investigate visibility gaps. It helps identify where your brand is absent or losing visibility. Rewriting the pages behind those topics is a separate budget, including editorial review and publishing.

How much does Scrunch AI cost?

Scrunch AI costs $300 a month for Starter and $500 for Growth on monthly billing. Annual billing reduces the displayed monthly rates to $250 and $417, respectively. Enterprise is quoted individually. Your Scrunch AI cost also depends on extra seats and the work needed after reviewing its reports.

Scrunch AI plans at a glance

All plans include ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Enterprise adds SAML/OIDC SSO, the Enterprise Data API, a dedicated go-to-market team, and quarterly executive support. Keep custom and industry prompts separate when sizing your own question list. The industry allowance does not mean you can add that many custom prompts.

Scrunch yearly cost and cost per prompt

Scrunch advertises annual billing as a 17 percent discount, or effectively 2 months free. Use the displayed rates multiplied by 12 for budgeting, especially Growth's rounded $417 rate. Do not apply another discount to those totals.

Cost per custom prompt divides $250 by 350 or $417 by 700. It describes subscription capacity, not a cost per answer, citation, lead, or sale. Growth's lower unit cost helps only if you need its larger allowance.

Before choosing annual billing, map the questions you want to monitor to your products, audiences, and buying stages. Leave room for questions discovered during analysis. A larger prompt allowance is useful when it supports decisions your team will make, rather than filling a report with topics nobody owns.

Does Scrunch have a free trial?

Yes. Scrunch offers a 7-day free trial of Starter with instant signup and no credit card, according to its current pricing page. It includes 350 custom prompts, 3 personas, 5 page audits, and 3 user licenses. Check the signup terms because an older FAQ describes a different trial.

Enterprise trials cover a single brand and exclude SSO and the data API. Use the trial to test your actual questions, compare relevant personas, and check whether the audits give your editor enough direction to act.

Why Scrunch prices differ across the web

Scrunch's still-live pricing FAQ describes Core at $250 a month with 125 prompts, 5 site audits, 1 brand workspace, and 5 user licenses. Its 4 listed LLMs are ChatGPT, Perplexity, Google AI Overviews, and Copilot. It also lists Agency Core at $500 a month and Agency Enterprise at a custom price.

That FAQ calls the trial Explorer, with 100 prompts, 3 page audits, a required card, and conversion to paid unless canceled. G2 and regional Capterra listings repeat the older $250 Core figure. These descriptions conflict with the current Starter and Growth pricing page.

Use the current pricing page as your budgeting baseline. Confirm agency terms and whether a card is required on the actual signup screen before proceeding. Do not combine Core's seats or Explorer's trial rules with Starter's current prompt allowance.

Scrunch agency pricing

Current Scrunch agency pricing is not published on the agencies page. The older Agency Core figure of $500 a month needs confirmation rather than being treated as a current agency offer. Ask which plan, client access, brand coverage, and billing arrangement your quote includes.

The agency partner program advertises up to 20 percent referral commission and a free seat on referred client accounts. Those benefits do not establish a subscription price or client workspace allowance. Confirm partner eligibility and commercial terms separately from the tracker subscription.

Costs that do not show on the Scrunch pricing page

Extra seats are listed add-ons worth including in the total. One extra seat costs $25 a month on any plan. Starter also offers up to 5 extra seats for $75 a month. Confirm how the bundle applies before budgeting a larger team.

Growth requires a demo, and Enterprise needs an individual quote. Scrunch says approaching limits does not block you; its team reaches out. That statement does not establish unlimited capacity or a published overage price. Ask how growth changes your bill.

The other expense is editorial work after the report. Assign someone to validate findings, choose pages, check facts, write revisions, and publish them.

Scrunch pricing compared with other AI visibility tools

Prompt allowances, credits, and engine coverage differ. Euro prices are not dollar conversions. Read Otterly AI pricing and Peec AI pricing, or compare Peec AI alternatives for a different tracking scope.

Teams that build their own answer monitoring instead of buying a tracker may use a web scraping API, but should budget engineering and maintenance alongside data collection.

Is Scrunch worth it?

Scrunch is worth considering if your team needs its included engines and can use 350 custom prompts on Starter. The trial lets you assess whether its visibility reports and page audits inform decisions. Value depends on having someone responsible for acting on findings, alongside enough budget for content changes.

Start with a defined question list and an owner for each resulting action. If a smaller prompt set covers your market, compare lower entry prices before committing annually.

During evaluation, ask your SEO lead and editor to review the same report. They should be able to explain which findings deserve a page update and which need further investigation. Reporting alone does not establish why an answer changed or whether rewriting a page will restore visibility. Treat the findings as evidence to assess.

Is Scrunch cheaper than Profound?

Scrunch Starter's published $3,000 annual price is below the roughly $34,500 annual Profound median reported by Vendr. That median is not a Profound quote. Profound brands receive custom Enterprise pricing, while agencies pay $99 a month plus $399 per client workspace. Compare equivalent coverage before deciding which costs less.

Review Profound pricing for the billing model and Profound alternatives for other options. Scrunch's unpublished agency terms prevent a firm agency price comparison.

What to budget after Scrunch shows the gaps

A tracker can reveal lost prompts where your brand no longer appears. Your team still needs to identify relevant pages and plan revisions. Reoptimize ranks published pages losing clicks from Search Console and writes a rewrite plan per page. It does not track prompts or citations.

Scrunch Starter at $3,000 a year plus Reoptimize Pro at $1,068 totals $4,068 a year. They do different jobs, so buy both only if you need AI visibility measurement and a workflow for declining published pages. The content refresh tool supports planning those revisions; editorial approval and publishing still need an owner.