Profound Alternative and Best Profound Alternatives for GEO

The best Profound alternatives depend on the job, with Otterly.AI the cheapest tracker here, Peec AI for published prompt plans and unlimited users, and Scrunch for more prompts and engines with a published price. Semrush AI Visibility Toolkit and Ahrefs Brand Radar fit existing suite users, while AthenaHQ offers credit-based measurement. Reoptimize does not track prompts or AI citations. It ranks published pages losing clicks and writes a rewrite plan per page, so it complements a tracker when the team needs to fix content as well as measure visibility.

Read-only. No CMS access. Plans from $29/mo billed yearly.

Analyze a page you already published

Read-only. No CMS access needed.

…

/ 100 score

, prioritized

Measured on your live page just now. No tool can guarantee rankings.

Sample plan: we could not reach your page from here, so this shows the shape of a Reoptimize rewrite plan, not an audit of this page.

01

What are the best Profound alternatives?

The best Profound AI alternatives match the questions, engines, and users you need to cover. Compare the allowance with the bill, including annual payment terms.

ToolBest forEntry pricePrompts or allowance on entry plan
Profound (reference)Enterprise brands and agency client workspacesBrands get a free 7-day trial, then custom Enterprise. Vendr buyer data shows a median about $34,500 a year, with a range about $28,000 to $61,200. Agency Growth is $99 a month plus $399 per client workspace.Trial has 50 fixed prompts on ChatGPT, Gemini, and Google AI Overviews. Agency clients get 100 prompts daily per client and 400 agent credits.
Otterly.AIThe cheapest paid entry tracker hereLite $29 a month ($25 billed yearly); Standard $189 a month ($160 billed yearly); Premium $489 a month ($422 billed yearly)Lite 15 prompts; Standard 100; Premium 400
Peec AIPublished prompt plans and unlimited usersStarter 85 euros a month; Pro 205 euros a monthStarter has 50 prompts, a choice of 3 models, and unlimited users
ScrunchMore prompts and engines at a published priceStarter $300 a month month-to-month or $250 billed yearly; Growth $500 a month or $417 billed yearlyStarter has 350 custom prompts, 3 seats, and 5 page audits. Growth has 700 prompts and 5 seats. All plans cover ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Free 7-day trial with no card. See Scrunch AI pricing.
Semrush AI Visibility ToolkitExisting Semrush users$99 a month25 prompts, 1 domain
Ahrefs Brand RadarExisting Ahrefs users$199 a month; custom prompt packs from $50 a monthBudget custom prompt packs separately from the base subscription
AthenaHQCredit-based measurement$295 a month; free tier available3,600 credits, with 1 credit per AI response; free tier has 300 credits
HubSpot AEOA smaller paid tracking plan$50 a month ($45 billed yearly)25 prompts on ChatGPT, Gemini, and Perplexity
ReoptimizeFixing declining published pages, not tracking promptsStarter $29 a month billed yearly ($348 a year, $59 monthly); Pro $89 a month billed yearly ($1,068 a year, $179 monthly); Agency $239 a month billed yearly ($2,868 a year, $479 monthly)Starter monitors 100 pages with 20 rewrite plans a month; Pro 1,000 pages with 150 plans; Agency 5,000 pages with 600 plans. No prompt or citation tracking.

Euros are not dollars, and credits are not prompts. For the brand and agency split, read Profound pricing. Check Peec AI pricing for its published plans.

02

Why teams look for a Profound alternative

Profound removed its $99 Starter and $399 Growth brand plans from its pricing page. Third-party trackers date the change to September 2026. Brands now face a quote after the trial, so older comparisons using those entry prices can mislead a buying team.

The trial cannot export data and includes no API or history. It uses fixed prompts across three engines; coverage beyond those three needs Enterprise. Agent credit overage rates are unpublished, so request the rate alongside the allowance before accepting a quote.

Profound still has clear strengths for enterprise buyers, including up to 9 engines, SOC 2, SSO, an API, and a named specialist. Those requirements can justify a different budget from a small team monitoring a short prompt list. Choose Profound AEO alternatives against the reporting and access requirements your team actually has.

03

Profound alternatives by budget and team size

Budget or teamOptions to compareWhat to check
Under $100 a monthOtterly Lite $29; HubSpot AEO $50; Semrush AI Visibility Toolkit $9915 prompts, 25 prompts, and 25 prompts for 1 domain respectively. Reoptimize Starter is $29 billed yearly for page work, not tracking.
$250 to $500 a monthScrunch Starter $250 billed yearly or $300 monthly; Growth $417 billed yearly or $500 monthly; AthenaHQ $295 monthlyScrunch offers 350 or 700 prompts; AthenaHQ has 3,600 response credits.
Agency with 5 clientsProfound Agency Growth is $99 + 5 x $399 = $2,094 a month, or $25,128 a year. Compare Scrunch Growth or Peec AI.Scrunch Growth has 700 prompts and 5 seats. Check client separation and the total prompt allowance before treating another plan as equivalent.
Enterprise with SSO and APIProfound Enterprise or Scrunch Enterprise, both quotedConfirm engines, allowances, access controls, and contract terms in the quote.

For US buyers, keep Peec prices in euros until billing currency is confirmed. Our Peec AI alternatives comparison helps assess that shortlist.

04

Tracking AI visibility versus fixing the pages AI stopped citing

Every tracker above reports which prompts you lost within its measured coverage. The pages behind those answers still need rewriting. Editorial work can include a direct answer near the top, current facts, comparison tables, missing questions, internal links, and schema.

Reoptimize ranks declining pages by traffic at stake using Search Console data and writes a rewrite plan per page. It does not measure AI citations, so a traffic decline is not proof that AI stopped citing a URL. Use the content decay checker to identify decline and the content refresh tool to plan the changes.

A cheaper tracker plus Reoptimize can cover measurement and page work. Otterly Standard at $160 a month billed yearly plus Reoptimize Pro at $89 a month billed yearly totals $249 a month, or $2,988 a year. Compare that with a Profound Enterprise contract near the $34,500 annual median in Vendr data. This is not like-for-like, since Profound covers more engines and enterprise needs.

For the editorial method, read getting content cited by AI search. If evaluating a separate content workflow budget, compare AirOps pricing.

05

A worked example for a US SaaS content team

Consider a hypothetical US B2B SaaS team with a 600-post blog whose demo-request traffic slipped. Its first question is which published pages lost clicks. Its second is whether the brand appears in the AI answers its buyers read.

If the team needs 100 tracked prompts, Otterly Standard fits that allowance at $189 monthly or $160 a month billed yearly. Lite only covers 15 prompts. Choose the questions before choosing the tier, and check required engines against the plan.

Reoptimize Pro covers the full 600-post library within its 1,000 monitored pages and provides up to 150 rewrite plans a month. It costs $89 a month billed yearly, or $1,068 a year, with $179 monthly billing available. Start with the declining pages carrying the most traffic at stake. The team edits and publishes the changes, then checks Search Console and the tracker separately. Neither subscription promises recovered demo requests or citations.

06

Is there a cheaper alternative to Profound?

Yes, Otterly.AI Lite at $29 a month is a cheaper Profound alternative for tracking 15 prompts, while HubSpot AEO costs $50 for 25 prompts and Semrush AI Visibility Toolkit costs $99 for 25 prompts on 1 domain, compared with quoted Profound Enterprise pricing.

Otterly Lite drops to $25 a month billed yearly. See Otterly AI pricing before sizing the plan. AthenaHQ also has a free tier with 300 credits. Compare included engines and paid allowances before buying, since the lowest entry bill may not cover your full question list.

Frequently asked questions

What is the best alternative to Profound?

Otterly.AI is the best starting point for the cheapest paid tracker here, while Peec AI fits published prompt plans and unlimited users. Scrunch suits teams needing more prompts and engines at a published price. Existing Semrush or Ahrefs users should compare their suite options before adding another subscription.

What are the best Profound alternatives for GEO?

The best Profound alternatives for GEO depend on coverage, with Otterly.AI for a smaller tracking budget, Peec AI for unlimited users, and Scrunch for broader engine coverage at a published price. AthenaHQ offers response credits. Reoptimize complements these trackers by ranking declining pages and planning rewrites, without measuring prompts or citations.

Is Profound worth the price?

Profound can be worth the price when you need up to 9 engines, SOC 2, SSO, an API, and a named specialist. Vendr buyer data puts the median near $34,500 a year. A smaller team with fewer prompts should compare published-price trackers and budget separately for editing the pages.

Does Profound still have a $99 plan?

Not for brands. The $99 figure survives as the Agency Growth base fee, with another $399 a month per client workspace. Profound removed the $99 Starter and $399 Growth brand plans from its pricing page. Brands now get a free 7-day trial followed by a custom Enterprise quote.

Is Scrunch cheaper than Profound?

Scrunch has a lower published starting price than the median Profound Enterprise contract reported by Vendr. Scrunch Starter costs $300 monthly or $250 a month billed yearly for 350 prompts. Profound brands need a quote, so compare the actual contract and required engines rather than assuming these plans provide equivalent coverage.

Can Reoptimize replace Profound?

No. Reoptimize does not track prompts or AI citations, so it cannot replace Profound for measurement. It ranks published pages losing clicks and writes a rewrite plan per page to help fix the content. Use it alongside a tracker when you need both visibility reporting and a plan for editorial work.

Put it to work

Check one of your own pages

Paste a URL and a target keyword into the analyzer and watch the markup pass land: score, gaps, and the fixes that matter first.

Analyze a page