Profound Pricing and Profound AI Cost for Brands and Agencies

The limits below are from Profound's own pricing page. Brands see two options, and only one of them has a price.

The Trial is a look at the product, not a working plan: the prompts are fixed, nothing can be exported, and it ends after a week. Anything a brand would run in production goes through sales.

Profound costs about $34,500 a year at the median for brands, based on Vendr buyer data, with contracts ranging from roughly $28,000 to $61,200. That works out to about $2,300 to $5,100 a month. Profound does not publish an Enterprise price, so the quote depends on prompts tracked, engines, regions, and agent credits.

Many blog posts repeat a range of $2,000 to $5,000 or more a month for Enterprise without naming a source. The Vendr range lands in the same place, which is the best public check on it.

No. Profound's pricing page no longer lists the $99 Starter and $399 Growth plans for brands. Third-party trackers report they were removed in September 2026, leaving a free Trial and a custom Enterprise plan. The $99 and $399 figures survive only on the agency side, as the Agency Growth base fee and the price of one client workspace.

This matters when you read reviews. A page that says Profound starts at $99 a month for 50 prompts is describing a plan a brand can no longer buy. If your budget was built on Growth at $399 a month, about $4,800 a year, expect the real quote to be several times that.

Agency Growth is the one plan with a checkout. The $99 base covers 5 agency seats and 10 pitch workspaces a month (25 prompts each, for 7 days). Each paying client then needs a client workspace at $399 a month, which tracks 100 prompts daily across ChatGPT, Perplexity, and Google AI Overviews and includes 400 agent credits.

The math is the base fee plus $399 per client. There is no API or SSO on Agency Growth, and engines beyond the first three need Agency Enterprise, which is quoted. An agency that resells visibility reports at $750 a client keeps a margin; one that includes it in a retainer should price it in before the tenth client.

• Engines. The Trial and Agency Growth cover three engines. Claude, Gemini on the agency side, Copilot, DeepSeek, and Google AI Mode sit behind Enterprise.
• Agent credits. Agents consume credits according to how complex the run is. When the allotment runs out you choose between pausing and overage billing, and the overage rate is not published.
• Prompt growth. Prompt plans are tailored. Profound says it will notify you near the limit and discuss expansion, which means a mid-term upsell if tracking spreads to more products or regions.
• Contract terms. The page does not state a minimum term, an annual discount, or whether the trial needs a card. Third-party reviews describe annual commitments and few refunds, so get the term and renewal cap in writing.
• The work after the report. A visibility dashboard tells you which prompts you lost. Someone still has to rewrite the pages, and that time is the largest cost that never appears on the quote.

These are entry prices from each vendor's own pricing page. Prompt counts are the fairest way to compare them, because every tool meters on prompts.

Profound is the enterprise end of that list: more engines, SOC 2, an API, and a named specialist. If you need a published price and under 400 prompts, most of the others cost less than one Profound client workspace. Two neighbors that also produce content are covered in AirOps pricing and our Writesonic alternative page.

Profound is worth it for brands where AI answers already shape pipeline and leadership wants proof: consumer brands with many products, companies in regulated or competitive categories, and teams that need nine engines, regional data, and an API feeding their own reporting. At that scale a contract near $34,500 a year is a measurement budget, and Profound is one of the deepest tools for it.

It is harder to justify when the team already knows the answer. If your older guides and comparison pages have lost clicks and stopped being cited, a dashboard confirming it every day does not change anything on the site. The money is better spent on finding those pages and rewriting them, then on a lighter tracker to check the result.

AI answers quote pages that state the answer directly, carry current facts, and are structured so a passage can be lifted cleanly. Most pages that lose citations fail on one of those three, and the fix is editorial. That is the job Reoptimize is built for. It monitors every published page, ranks the ones losing clicks by traffic at stake, and writes a rewrite plan for each: title and meta, the direct answer to add, missing subtopics, heading order, internal links, schema, and stale facts.

Take a US B2B software company with a 900-page blog and two content marketers. Organic signups are down 20 percent and the brand has dropped out of several AI answers it used to appear in.

• Profound Enterprise at the Vendr median costs about $34,500 a year and reports, prompt by prompt, where the brand appears and where competitors replaced it.
• Reoptimize Pro costs $1,068 a year, monitors 1,000 pages, and produces up to 150 rewrite plans a month for the pages behind that loss.

Reoptimize does not track prompts, citations, or share of voice in AI answers, so it does not replace Profound for measurement. Teams that need both often pair it with a low-cost tracker from the table above and still spend a fraction of an Enterprise contract. See how the queue works on the content refresh tool page, check your own URLs with the content decay checker, or compare plans on Reoptimize pricing. For enterprise SEO suites that bundle AI visibility, see Conductor pricing and BrightEdge pricing.