Frase Price: Frase Pricing, Plans, and What Frase Costs

Every figure below comes from Frase's own pricing page and its billing documentation. Yearly billing takes 20 percent off the monthly rate, and the yearly price is the one Frase shows first.

AI Visibility tracking also scales with the plan. Starter tracks ChatGPT and Google AI, Professional adds Perplexity plus AI crawler monitoring, and Scale adds Claude and Gemini. Professional is where Frase puts the content calendar and internal linking suggestions, and Scale adds client-ready reports for agencies.

Articles are the unit of writing work: a researched, optimized piece that Frase drafts or scores. Ten a month on Starter is roughly one every two working days. Audit pages are pages Frase crawls and scores for SEO, GEO, and AI visibility issues, and the count resets monthly, so a 400-page site uses 400 audit pages every time you run a full audit.

Content Guard is the part that matters if your traffic is sliding. It watches a published page's Google rankings through Search Console, and when the page slips it writes a revised version and republishes it to your CMS once you approve. Frase's documentation lists three requirements: the article must have been originally created in Frase, it needs a published URL attached, and Google Search Console must be connected. An archive written before you bought Frase has to be brought into the workspace before Content Guard can watch it.

Seats and sites are hard caps on Starter. Professional and Scale let you add seats at $29 per month each.

Starter stops at its monthly limits, so it never produces a surprise bill. Professional and Scale offer optional pay-as-you-go overages, switched off by default and billed at the end of the cycle.

Plan changes follow a simple rule: upgrades are prorated right away, and downgrades take effect at your next billing cycle. If you expect a heavy month, compare the overage bill with one month on the next tier before you switch overages on.

At list prices, before extra seats or overages:

Seats move the number more than anything else. A five-person team on Professional pays for two extra seats, which adds $696 a year and brings the plan to $1,932 on yearly billing. At that point Scale, with five seats included, costs $936 more a year but also gives you four times the audit pages and Content Guard coverage. For a growing team the break-even usually lands on Scale sooner than the sticker prices suggest.

Here is a worked example. A four-person content team at a US SaaS company owns a 400-page blog, wants every page watched for decay, and plans to refresh about 30 declining posts a month.

• Starter ($468 a year): ruled out. One seat, one site, and Content Guard on 10 pages.
• Professional ($1,584 a year with one extra seat): Content Guard covers 75 of the 400 pages. A full monthly audit needs 150 audit pages beyond the 250 included, which is $75 in overages each month you run it.
• Scale ($2,868 a year): seats and audit pages are covered, and Content Guard watches 300 pages. The last 100 still go unwatched, and posts written before Frase need to be brought into the workspace first.

The honest reading: Frase prices its plans around producing and publishing content, and Content Guard is a strong addition for pages you create inside it. When most of the job is maintaining a large library that was written somewhere else, you pay for article credits and AI writing capacity to reach the monitoring coverage you actually need.

Frase is worth the price when you want one system for research, briefs, drafting, publishing to WordPress, Webflow, Sanity, or Wix, and tracking AI visibility. Starter at $39 a month is one of the cheapest ways to get SERP-based briefs and scoring, and Professional is fair value for a small team that publishes weekly.

It is harder to justify when your stack already covers writing and publishing, or when your growth problem is decay across hundreds of existing pages. Two questions settle it. Does your team publish more new articles than it refreshes? Then Frase fits the work. Is organic traffic flat while the archive keeps growing? Then the bottleneck is maintenance, and you want a tool whose unit of work is the page you already own. Our Frase alternative page compares the two approaches feature by feature, including where Frase wins.

Entry and mid tiers side by side, with the limit that matters most for pages you already published. All figures are public list prices billed yearly unless noted.

Each vendor has a pricing breakdown of its own: Surfer SEO pricing, Clearscope pricing, and MarketMuse pricing. For what each tool is built to do, see best content optimization tools.

Reoptimize does one job: it keeps the pages you already published competitive, wherever they were written. Import a sitemap and it monitors every page, ranks the declining ones by estimated traffic at stake, and turns each into a rewrite plan a writer can execute the same day. The plan covers the title and meta, the subtopics ranking pages cover and yours skips, heading order, internal links to add and where from, the schema the page qualifies for, and the facts that date it.

Starter is $49 per month billed yearly for 100 monitored pages and 20 rewrite plans. Pro is $149 per month for 1,000 pages, 150 rewrite plans, and 5 seats, which covers the 400-page example above for $1,788 a year. Agency is $399 per month for 5,000 pages across multiple sites. Compare every plan on the pricing page, or paste one of your own URLs into the analyzer at the top of this page to see a real plan first. If you are not sure how much of your library is slipping, start with the content decay checker.

Reoptimize does not write new articles, publish to your CMS, or track AI answers the way Frase does. If that is the work in front of you, Frase is a good tool at a fair price.