Reoptimize solutions
Semrush Content Audit Tool Alternative for Published Pages
Semrush retired its Content Audit tool. The page where it used to live now says the tool "is no longer available in our suite" and points users to the On Page SEO Checker, which suggests fixes for pages that rank for keywords you track, but does not inventory the whole site or sort pages by traffic trend. Reoptimize replaces the audit itself: connect Search Console or paste a sitemap, and it lists every published page, ranks the ones losing clicks, and writes a fix plan for each, from $49 a month billed yearly for 100 pages or $149 for 1,000.
Read-only. No CMS access. Plans from $49/mo.
Analyze a page you already published
Read-only. No CMS access needed.
…
, prioritized
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The measured finding and the exact fix for this item open in your account.
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Measured on your live page just now. No tool can guarantee rankings.
Sample plan: we could not reach your page from here, so this shows the shape of a Reoptimize rewrite plan, not an audit of this page.
What Semrush Content Audit did and what Semrush offers now
Content Audit pulled the URLs from your sitemap or a subfolder, attached Google Analytics and Search Console numbers to each one, and dropped pages into buckets such as rewrite or remove, need to update, and quick review. It answered the first question of any audit: which of these pages deserve attention. Semrush also retired Post Tracking, the companion tool for measuring articles published on other sites. Here is how the pieces map today.
| Audit job | Semrush Content Audit (retired) | Semrush today | Reoptimize |
|---|---|---|---|
| Inventory of every published page | Yes, from the sitemap or a subfolder | Site Audit crawls pages for technical issues, not content performance | Yes, from Search Console or a sitemap, up to 100, 1,000, or 5,000 monitored pages |
| Traffic trend per page | Analytics and Search Console metrics per URL | Position Tracking covers keywords you add, not every URL | Clicks and impressions per page against an earlier period, with the drop in clicks |
| Which pages to work on first | Buckets by age and metrics | On Page SEO Checker ideas for pages ranking for tracked keywords | Pages ranked by traffic at stake, so the top of the list is where the lost clicks are |
| What to change on each page | Left to you | On Page SEO Checker ideas (semantics, length, backlinks, and more) | A written plan per page: title and meta, missing subtopics, heading order, internal links, schema, stale facts |
| Monitoring after the fix | Re-run the audit | Re-crawl and re-check | The page stays monitored and moves back down the queue as clicks recover |
The honest summary: nothing in the current Semrush suite does the library-wide triage that Content Audit did. Semrush is still excellent at keyword research, rank tracking, technical crawling, and backlinks, and most teams keep it for that. The gap is the list of published pages that are sliding and the plan for each.
Semrush Content Audit alternatives compared
Several tools now cover part of what Content Audit did. The difference that matters is how many published pages each one watches and what it hands back when a page slips.
| Tool | What it audits | Page limit and entry price | Best for |
|---|---|---|---|
| Reoptimize | Every monitored page against Search Console data and the pages ranking now, with a rewrite plan per page | 100 pages for $49, 1,000 for $149, 5,000 for $399 a month billed yearly | Teams with hundreds of published posts and a sliding traffic line |
| Semrush On Page SEO Checker | Pages that rank for keywords you track in a project | Part of the suite, from $139.95 a month | Teams already on Semrush who track a fixed keyword set |
| Screaming Frog SEO Spider | A crawl inventory: titles, metas, word counts, status codes, duplicates, with GA and GSC connectors | Free up to 500 URLs; paid licence about 245 EUR a year | Building the raw inventory spreadsheet yourself |
| Clearscope Content Inventory | Tracked pages with a content grade and decay flags | 50 tracked pages on Essentials at $129 a month, 300 on Business | Writer-friendly grading on a small set of key pages |
| Surfer SEO Content Audit | Tracked pages with ranking drop alerts | 10, 50, 200, or 500 tracked pages; Pro is $182 a month billed yearly for 200 | Teams that also want a live content editor |
| Frase site audit | Audit pages metered per month, plus Content Guard for Frase-made articles | 50, 250, or 1,000 audit pages a month; Starter $39 billed yearly | Small teams that draft in Frase |
If you used Content Audit to decide what to refresh each quarter, Reoptimize is the closest replacement for that decision, and it goes one step further by writing the fixes. If you used it mainly for the spreadsheet, Screaming Frog with the Search Console connector rebuilds that. The whole category sits side by side on best content optimization tools, and the dedicated content audit tool page explains how the audit works page by page.
Moving your content audit off Semrush in one afternoon
- Keep your Semrush projects. Rank tracking, keyword research, and Site Audit keep running as before. Nothing here replaces them.
- Connect Search Console to Reoptimize. Or paste your sitemap. Every published URL comes in with its clicks and impressions, so you get back the inventory Content Audit used to build.
- Sort by clicks lost. The content decay checker ranks pages by traffic at stake, which replaces the rewrite and update buckets with an ordered list.
- Open the plans for the top 20. Each plan compares the page with what ranks for its keyword today and lists the changes: title, missing subtopics, heading order, internal links, schema, and dated facts.
- Re-check after 6 to 8 weeks. Compare clicks on the refreshed pages with the same weeks before the edit. Pages that recovered drop down the queue; the next ones move up.
If you still have an old Content Audit export, keep it. The URLs it marked for rewrite are a useful cross-check against the new ranked list, and any page that appears in both is a safe first pick.
What it costs on a 600-page blog
Take a US B2B SaaS team with a 600-post blog, two writers, and a Semrush subscription they use for keyword research and rank tracking. Organic signups fell about 15% over the past year, and most of the drop is in posts from 2023 and 2024.
- Semrush alone. The entry SEO plan is $139.95 a month. It keeps research, tracking, and Site Audit, but the question "which 30 posts do we fix this month" becomes a manual export from Search Console and a spreadsheet that someone rebuilds every quarter.
- Semrush plus Reoptimize Pro. Add $149 a month billed yearly ($1,788 a year). All 600 posts fit under the 1,000-page cap, the list is ranked by clicks lost, and 150 rewrite plans a month cover far more than two writers can ship.
- Reoptimize Starter. If only your top 100 pages matter, $49 a month billed yearly monitors them with 20 plans a month.
For most teams that relied on Content Audit, the second option is the realistic one: Semrush for the research side, Reoptimize for the maintenance side. Plans and limits are on the pricing page.
When Semrush alone is enough
Stay with Semrush alone if your site has fewer than about 50 content pages, if you already track a keyword for nearly every page you care about, or if your team prefers to run a quarterly audit by hand in a spreadsheet. The On Page SEO Checker covers tracked pages well, and a small site does not need a separate monitoring tool.
Add Reoptimize when the library is large enough that nobody can eyeball it: hundreds of posts, traffic sliding in pages nobody tracks by keyword, and writers who need a concrete brief for each refresh rather than a list of ideas. Paste one of your slipping URLs and its keyword into the analyzer at the top of this page to see the plan it returns before you decide. A refreshed page also tends to be the one AI answers quote, because it is current and structured, which is covered on the content refresh tool page.
Frequently asked questions
Does Semrush still have a content audit tool?
No. Semrush retired its Content Audit tool, and the old tool page now says it is no longer available in the suite. Semrush points users to the On Page SEO Checker instead, which gives ideas for pages that rank for keywords you track. Site Audit still exists, but it checks technical issues, not how each page performs.
What replaced Semrush Content Audit?
Inside Semrush, the On Page SEO Checker is the suggested replacement, but it covers pages tied to tracked keywords rather than your whole library. Outside Semrush, Reoptimize is the closest match to the audit job: it inventories every published page from Search Console, ranks the ones losing clicks, and writes a fix plan for each, from $49 a month billed yearly.
What is the best Semrush Content Audit alternative?
For deciding which published pages to refresh and what to change, Reoptimize is built for that job and monitors 100 to 5,000 pages. For a raw crawl inventory, Screaming Frog with the Search Console connector works. Clearscope and Surfer audit smaller sets of tracked pages, 50 to 500 depending on the plan.
How much does Semrush cost?
Semrush starts at $139.95 a month for its entry SEO plan, or about $117 a month billed yearly. The bundled plans that add AI visibility tracking run $199, $299, and $549 a month billed monthly. The Content Toolkit is sold separately at $60 a month and focuses on writing, not auditing published pages.
What happened to Semrush Post Tracking?
Semrush retired Post Tracking along with Content Audit; both lived in the old Content Marketing section. Post Tracking measured articles published on other sites, such as guest posts. For your own site, a Search Console based tool like Reoptimize tracks clicks per page and flags the ones that start to slide.
Can I use Reoptimize alongside Semrush?
Yes, and most teams do. Reoptimize is read-only and adds nothing to your site. Keep Semrush for keyword research, rank tracking, backlinks, and technical audits, and use Reoptimize to decide which published pages to refresh each month and what each refresh should include.
Put it to work
Check one of your own pages
Paste a URL and a target keyword into the analyzer and watch the markup pass land: score, gaps, and the fixes that matter first.